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Meet The Team

Mason McDonald
New Business Development

 

Mason has over 20 years of experience  in the music, retail and e-commerce industries. His vast industry knowledge, paired with his passion for the music industry has allowed him to excel in an Executive role. He oversees the development of the company through all business stages, ensuring the current and upcoming staff & products are exceeding target and customers' expectations. In his spare time he enjoys playing his guitars and spending time with his sons.

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Austin Wright
Operations Manager

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Austin was born and raised here in Jacksonville, Florida and has rocked the local cover scene with several bands. By day he is our Operations Manager, holding the show together! Austin is also a multi-instrumentalist, with talents including guitar, bass, drums, vocals, banjo and ukulele. The only thing he may like more than playing instruments, is repairing and and collecting them! When not playing music, he spends his time as a member of North Florida Archers, where he enjoys competing in traditional archery competitions.

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Trevor Mathers
Retail / Investment Sales Manager

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Trevor comes from a country background in Colorado. As a teen, he gained a passion for heavy music and is now a metal musician. He is proficient in guitar, bass, vocals and keyboards. This allows him to provide a wealth of knowledge towards any new instrument purchase. He is an engineer in his studio where he mixes, masters and produces many genres of music where he is obsessed with crafting the perfect tone & playing the best guitars. He can't wait to help you find the perfect instrument for you!

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Kenny Gerace
Shipping/Receiving Specialist

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Kenny is an up-and-coming indie artist in the Jacksonville area. Growing up in Tampa, he spent many years in music programs as a child. Influenced by music from a young age, he always knew that's what he was going to do. During the day he receives, inspects and ships everything that comes in and out of the shop, ensuring perfection every time. By night he’s working quietly on his first EP and concept album. Simultaneously playing, producing and mastering everything himself. He can play instruments ranging from bass, guitar, vocals, drums, and keys. It is not always all work and no play though, outside of music he surrounds himself with loud cars, loud concerts, and spending time with his family and pets.